Hootsuite vs Manychat

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Manychat costs less for a six-person team.
  • Manychat fits retail shop, service business, online store.
  • Hootsuite: Listening and reporting.
CompareHootsuiteHootsuiteManychatManychat
In one lineScheduling, listening, and reporting for larger teamsDM and comment automation for Instagram, WhatsApp, and TikTok
Starting priceFrom $99/moFrom $14/mo
Six-person team$99/mo$14/mo
PlansStandard $99/mo (10 social accounts); Professional $199/mo; Advanced up to $399/mo, billed annuallyFree (25 active contacts/mo, 2 channels, 4 automations, 1 user, Manychat branding); billed yearly: Essential $14/mo (250 contacts, 2 users, no WhatsApp/SMS/email), Pro $29/mo (2,500 contacts, 3 users, AI, WhatsApp), Business $69/mo (7,500 contacts, 5 users), Advanced $139/mo (25,000 contacts, 10 users). Monthly $17/$39/$99/$199. Each active contact over the limit: $0.10/$0.05/$0.025/$0.004 monthly, $0.082/$0.038/$0.018/$0.0028 yearly, so Pro at 5,000 contacts is about $124/mo yearly or $164 monthly. Extra inbox seats $25 each on Pro; WhatsApp template messages also bill per conversation from a prepaid wallet. 14-day trial on Essential and Pro
Pricing modelFree trialFree tier
Free trial14 days14 days
Users1 on Standard3 users on Pro
IntegrationsAll major networks, Canva, 100+ appsInstagram, Facebook Messenger, WhatsApp, TikTok, Telegram, Google Sheets, HubSpot, Klaviyo, Mailchimp, Zapier
Team size11–50 people · 51–200 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatPlans not statedNone listed
Support hoursWeb form: Monday to Friday 9:00 am - 5:00 pm (PST, CST, EST, EET, CET), Monday to Friday 9:00 am - 4:00 pm AEDTNot published
Incidents posted9 incidents posted on Hootsuite's status page, which covers all Hootsuite products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Hootsuite. Status pageManychat has a public status page. Status page
Capterra score4.4 / 5 from 3,804 reviewsNot listed
Trustpilot score1.3 / 5 from 556 reviewsNot listed
Fit: Retail shop5570
Fit: Restaurant or café5055
Fit: Service business5565
Fit: Agency or studio8580
Fit: Trades or contractor3535
Fit: Online store6585
Why people pick it
  • Listening and reporting
  • Team approvals
  • Comment-to-DM funnels without code
  • Covers Instagram, WhatsApp, and TikTok in one inbox
Where it falls short
  • Expensive for small teams
  • Bill rises with active contacts
  • WhatsApp, SMS, and email need Pro
Visit Hootsuite Visit Manychat

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Manychat: partner link. We may earn a commission; it never affects rankings.

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