Metricool vs Sprout Social
Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Metricool costs less for a six-person team.- Metricool fits retail shop, restaurant or café, trades or contractor.
Sprout Social: Strong unified inbox.
| Compare | MetricoolMetricool | Sprout SocialSprout Social |
|---|---|---|
| In one line | Scheduling plus analytics for ads and web in one view | Publishing, inbox, and reporting for teams that run social as a channel |
| Starting price | Free | From $79/person |
| Six-person team | $0/mo | $79/mo |
| Plans | Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67) | Per seat, billed yearly: Essentials $79 (5 profiles); Standard $199; Professional $299; Advanced $399. Monthly billing $99/$249/$399/$499 |
| Pricing model | Free tier | Free trial |
| Free trial | — | 30 days |
| Users | 1 on free | Per seat |
| Integrations | All major networks, Google Business Profile, Google Ads, Meta Ads | Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Pinterest, Google Business Profile, Salesforce, HubSpot, Zendesk |
| Team size | Just me · 2–10 people · 11–50 people | 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | Plans not stated |
| Live chat | Plans not stated | Every paid plan |
| Support hours | Not published | Not published |
| Incidents posted | Metricool has a public status page. Status page | 7 incidents posted on Sprout Social's status page, which covers all Sprout Social products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Sprout Social. Status page |
| Capterra score | 4.4 / 5 from 98 reviews | 4.4 / 5 from 609 reviews |
| Trustpilot score | 4.1 / 5 from 688 reviews | 1.8 / 5 from 88 reviews |
| Fit: Retail shop | 70 | 60 |
| Fit: Restaurant or café | 70 | 55 |
| Fit: Service business | 65 | 70 |
| Fit: Agency or studio | 90 | 88 |
| Fit: Trades or contractor | 50 | 35 |
| Fit: Online store | 75 | 75 |
| Why people pick it |
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| Where it falls short |
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| Visit Metricool | Visit Sprout Social |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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