Trustpilot
Trustpilot
The review site shoppers check, with a free plan
Trustpilot hosts public reviews for your business. The free plan sends 50 review invitations a month. Paid plans start at $99 a month per domain on a 12-month prepaid contract. It matters most for online stores and services that sell nationally. For local shops that live on Google reviews, it matters less.
Cost at your size
Trustpilot is free for one seat.
Trustpilot costs $19 less than the median reviews & reputation tool for one seat ($19).
Figures from the vendor's published prices. How we calculate prices
Getting help with Trustpilot
- How to reach them
- Help center: every plan
- Web form: plans not stated
- Hours
- Hours not published
- Onboarding
- Dedicated Customer Success Manager (Premium and up)
2 incidents posted on Trustpilot's status page, which covers all Trustpilot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Trustpilot. Status page
A vendor that posts every small issue can show more incidents than one that posts few, so a low count doesn't prove fewer problems.
From Trustpilot's support and pricing pages, October 2026 · checked by us 2026-10-15 · How we gather this
Sources
- business.trustpilot.com/pricing, read 2026-10-13
- business.trustpilot.com/contact-us, read 2026-10-13
- support.trustpilot.com/hc/en-us, didn't load for us 2026-10-13
- Help center: “Our Free plan includes unlimited access to our Support Center.” (business.trustpilot.com/pricing)
- Web form: “For support related questions, please use this form instead.” (business.trustpilot.com/contact-us)
- Onboarding: “Match your public profile to your brand Dedicated Customer Success Manager” (business.trustpilot.com/pricing)
What reviewers say about Trustpilot
- Capterra4.5 / 5 · 1,207 reviews
- G2See reviews on G2
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 14, 2026. How we show reviews
Recent changes at Trustpilot
- Sep 2026LaunchAdded Product Review Pages, giving individual products their own public review page, plus expanded Location Reviews and AI search visibility reports. corporate.trustpilot.com
Picked from Trustpilot's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Widely recognized by shoppers
- Free plan to start
Where it falls short
- Paid plans need a 12-month prepaid contract
- Less useful for local businesses
Alternatives in reviews & reputation
Podium
From $399/mo
Text customers for reviews, payments, and follow-ups
Birdeye
Price by quote
Reviews, listings, and messaging for multi-location businesses
NiceJob
From $75/mo
Automated review requests at a small-business price
Google Business Profile
Free
The free listing that drives most local search traffic
Are you Trustpilot? Feature Trustpilot at the top of reviews & reputation, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.