Google Business Profile vs Trustpilot

Two reviews & reputation tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Business ProfileGoogle	TrustpilotTrustpilot
In one line	The free listing that drives most local search traffic	The review site shoppers check, with a free plan
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free	Free (50 invitations/mo); Starter $99/mo per domain (businesses up to $5M revenue); Plus $319/mo; Premium $799/mo; billed annually, 12-month prepaid
Pricing model	Free	Free tier
Free trial	—	—
Users	Unlimited managers	Unlimited
Integrations	Every reviews tool	Shopify, WooCommerce, BigCommerce, HubSpot, Salesforce
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	Not looked up yet
Live chat	Not looked up yet	Not looked up yet
Support hours	Not published	Not published
Incidents posted	We found no public status page for Google.	2 incidents posted on Trustpilot's status page, which covers all Trustpilot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Trustpilot. Status page
Capterra score	Not listed	4.5 / 5 from 1,207 reviews
Fit: Retail shop	95	45
Fit: Restaurant or café	98	25
Fit: Service business	92	65
Fit: Agency or studio	60	50
Fit: Trades or contractor	95	40
Fit: Online store	30	85
Why people pick it	Free Where customers already look	Widely recognized by shoppers Free plan to start
Where it falls short	Verification can be slow Replying by hand does not scale	Paid plans need a 12-month prepaid contract Less useful for local businesses
	Visit Google Business Profile ↗	Visit Trustpilot ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices