Hootsuite vs Planoly
Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Planoly costs less for a six-person team.- Planoly fits retail shop, restaurant or café, online store.
Hootsuite fits agency or studio.- Hootsuite suits teams past ten people.
| Compare | HootsuiteHootsuite | PlanolyPlanoly |
|---|---|---|
| In one line | Scheduling, listening, and reporting for larger teams | Visual grid planner for Instagram, TikTok, and Pinterest |
| Starting price | From $99/mo | From $14/mo |
| Six-person team | $99/mo | $14/mo |
| Plans | Standard $99/mo (10 social accounts); Professional $199/mo; Advanced up to $399/mo, billed annually | Free in the mobile app (10 uploads/mo); Starter $14/mo (1 social set, 1 user); Growth $24 (2 sets, 2 users); Pro $47 (6 sets, 6 users); up to 15% off yearly |
| Pricing model | Free trial | Free tier |
| Free trial | 14 days | 14 days |
| Users | 1 on Standard | 1 on Starter |
| Integrations | All major networks, Canva, 100+ apps | Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube, X, Threads, Canva |
| Team size | 11–50 people · 51–200 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | Plans not stated | None listed |
| Support hours | Web form: Monday to Friday 9:00 am - 5:00 pm (PST, CST, EST, EET, CET), Monday to Friday 9:00 am - 4:00 pm AEDT | Not published |
| Incidents posted | 9 incidents posted on Hootsuite's status page, which covers all Hootsuite products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Hootsuite. Status page | Planoly has a public status page. Status page |
| Capterra score | 4.4 / 5 from 3,804 reviews | 4.3 / 5 from 56 reviews |
| Trustpilot score | 1.3 / 5 from 556 reviews | 3.2 / 5 from 61 reviews |
| Fit: Retail shop | 55 | 85 |
| Fit: Restaurant or café | 50 | 75 |
| Fit: Service business | 55 | 55 |
| Fit: Agency or studio | 85 | 55 |
| Fit: Trades or contractor | 35 | 30 |
| Fit: Online store | 65 | 85 |
| Why people pick it |
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| Where it falls short |
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| Visit Hootsuite | Visit Planoly |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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