Metricool vs Planoly

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	MetricoolMetricool	PlanolyPlanoly
In one line	Scheduling plus analytics for ads and web in one view	Visual grid planner for Instagram, TikTok, and Pinterest
Starting price	Free	From $14/mo
Six-person team	$0/mo	$14/mo
Plans	Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67)	Free in the mobile app (10 uploads/mo); Starter $14/mo (1 social set, 1 user); Growth $24 (2 sets, 2 users); Pro $47 (6 sets, 6 users); up to 15% off yearly
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	1 on free	1 on Starter
Integrations	All major networks, Google Business Profile, Google Ads, Meta Ads	Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube, X, Threads, Canva
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	None listed
Support hours	Not published	Not published
Incidents posted	Metricool has a public status page. Status page	Planoly has a public status page. Status page
Capterra score	4.4 / 5 from 98 reviews	4.3 / 5 from 56 reviews
Trustpilot score	4.1 / 5 from 688 reviews	3.2 / 5 from 61 reviews
Fit: Retail shop	70	85
Fit: Restaurant or café	70	75
Fit: Service business	65	55
Fit: Agency or studio	90	55
Fit: Trades or contractor	50	30
Fit: Online store	75	85
Why people pick it	Free plan is generous Covers ads and GBP	Clear visual grid Low price
Where it falls short	Interface is busy Smaller support team	Thin analytics No shared inbox
	Visit Metricool ↗	Visit Planoly ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices