Hootsuite vs Metricool

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	HootsuiteHootsuite	MetricoolMetricool
In one line	Scheduling, listening, and reporting for larger teams	Scheduling plus analytics for ads and web in one view
Starting price	From $99/mo	Free
Six-person team	$99/mo	$0/mo
Plans	Standard $99/mo (10 social accounts); Professional $199/mo; Advanced up to $399/mo, billed annually	Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67)
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	1 on Standard	1 on free
Integrations	All major networks, Canva, 100+ apps	All major networks, Google Business Profile, Google Ads, Meta Ads
Team size	11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Plans not stated
Support hours	Web form: Monday to Friday 9:00 am - 5:00 pm (PST, CST, EST, EET, CET), Monday to Friday 9:00 am - 4:00 pm AEDT	Not published
Incidents posted	9 incidents posted on Hootsuite's status page, which covers all Hootsuite products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Hootsuite. Status page	Metricool has a public status page. Status page
Capterra score	4.4 / 5 from 3,804 reviews	4.4 / 5 from 98 reviews
Trustpilot score	1.3 / 5 from 556 reviews	4.1 / 5 from 688 reviews
Fit: Retail shop	55	70
Fit: Restaurant or café	50	70
Fit: Service business	55	65
Fit: Agency or studio	85	90
Fit: Trades or contractor	35	50
Fit: Online store	65	75
Why people pick it	Listening and reporting Team approvals	Free plan is generous Covers ads and GBP
Where it falls short	Expensive for small teams	Interface is busy Smaller support team
	Visit Hootsuite ↗	Visit Metricool ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices