SEO & local search software for trades and contractors
Trades get calls from Google Maps searches like "plumber near me", so you need to track where you rank across your service area. Whitespark does local rank tracking from $14/mo, with unlimited domains and locations on every Rank Tracker plan. It has no keyword research or backlink tools; Local Falcon maps rankings block by block from $24.99/mo.
Top picks for trades and contractors
All 14 SEO & local search tools, ranked for trades and contractors
| Tool | Fit for trades or contractor | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 WhitesparkWhitesparkFit 88 | 88 | $14 | Free tier | Not listed | Google and Bing local results, Google Business Profile, CSV and PDF reports | View |
 Local FalconLocal FalconFit 85 | 85 | $24.99 | Paid | Unlimited | Google Business Profile | View |
 BrightLocalBrightLocalFit 85 | 85 | $31 | Free trial | Unlimited | Google Business Profile, Facebook, Yelp | View |
 Google Search ConsoleGoogleFit 80 | 80 | $0 | Free | Unlimited | Google Analytics, Looker Studio, most SEO tools | View |
 MangoolsMangoolsFit 60 | 60 | $37.70 | Free tier | 1 on Basic | None needed | View |
 Moz ProMozFit 60 | 60 | $39.17 + $49/extra person | Paid | 1 on Starter and Standard; extra seats $49/mo | Google Search Console, Google Analytics | View |
 Yoast SEOYoastFit 55 | 55 | $0 | Free tier | Per site | WordPress, WooCommerce, Shopify | View |
 SpyFuSpyFuFit 55 | 55 | $29 | Paid | 1 on Basic | Google Search Console and API (Pro and up), Google Ads, ChatGPT | View |
 SE RankingSE RankingFit 45 | 45 | $103.20 | Free trial | 1 on Core; 3 on Growth | Google Search Console, Google Analytics, Looker Studio | View |
 AhrefsAhrefsFit 40 | 40 | $0 | Free tier | 1 on Lite | Google Search Console, Analytics, WordPress | View |
 SemrushSemrushFit 40 | 40 | $117.33 + $45/extra person | Free trial | 1; extra users from $45/mo | Google Search Console, Analytics, WordPress | View |
 GushworkGushworkFit 40 | 40 | $900 | Paid | Managed service; seats not stated | Slack (lead alerts), any website platform | View |
 Screaming Frog SEO SpiderScreaming FrogFit 25 | 25 | $0 | Free tier | Per licence | Google Analytics, Google Search Console, PageSpeed Insights | View |
 AISQ MeteorAISQFit 10 | 10 | $400 | Free trial | Team; no per-seat fees, 40 client slots | WordPress, Amazon SES, Google and Meta product feeds, Basecamp | View |
SEO & local search for trades and contractors: questions
Which ones have a free plan?
Of the 4 that fit trades and contractors best, Whitespark and Google Search Console have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for trades and contractors, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.