SEO & local search software for online stores
An online store needs to know which product and category pages rank, and which are broken. Google Search Console reports both for free, with unlimited users, and is the source data for everything else. It has no competitor data and samples large sites; SpyFu, from $29/mo, shows the keywords and Google Ads your competitors pay for.
Top picks for online stores
All 14 SEO & local search tools, ranked for online stores
| Tool | Fit for online store | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 Google Search ConsoleGoogleFit 90 | 90 | $0 | Free | Unlimited | Google Analytics, Looker Studio, most SEO tools | View |
 SpyFuSpyFuFit 82 | 82 | $29 | Paid | 1 on Basic | Google Search Console and API (Pro and up), Google Ads, ChatGPT | View |
 AhrefsAhrefsFit 80 | 80 | $0 | Free tier | 1 on Lite | Google Search Console, Analytics, WordPress | View |
 SemrushSemrushFit 80 | 80 | $117.33 + $45/extra person | Free trial | 1; extra users from $45/mo | Google Search Console, Analytics, WordPress | View |
 MangoolsMangoolsFit 75 | 75 | $37.70 | Free tier | 1 on Basic | None needed | View |
 Moz ProMozFit 75 | 75 | $39.17 + $49/extra person | Paid | 1 on Starter and Standard; extra seats $49/mo | Google Search Console, Google Analytics | View |
 SE RankingSE RankingFit 72 | 72 | $103.20 | Free trial | 1 on Core; 3 on Growth | Google Search Console, Google Analytics, Looker Studio | View |
 Yoast SEOYoastFit 70 | 70 | $0 | Free tier | Per site | WordPress, WooCommerce, Shopify | View |
 Screaming Frog SEO SpiderScreaming FrogFit 70 | 70 | $0 | Free tier | Per licence | Google Analytics, Google Search Console, PageSpeed Insights | View |
 AISQ MeteorAISQFit 30 | 30 | $400 | Free trial | Team; no per-seat fees, 40 client slots | WordPress, Amazon SES, Google and Meta product feeds, Basecamp | View |
 Local FalconLocal FalconFit 20 | 20 | $24.99 | Paid | Unlimited | Google Business Profile | View |
 BrightLocalBrightLocalFit 20 | 20 | $31 | Free trial | Unlimited | Google Business Profile, Facebook, Yelp | View |
 WhitesparkWhitesparkFit 15 | 15 | $14 | Free tier | Not listed | Google and Bing local results, Google Business Profile, CSV and PDF reports | View |
 GushworkGushworkFit 10 | 10 | $900 | Paid | Managed service; seats not stated | Slack (lead alerts), any website platform | View |
SEO & local search for online stores: questions
Which ones have a free plan?
Of the 9 that fit online stores best, Google Search Console, Ahrefs, Mangools, Yoast SEO and Screaming Frog SEO Spider have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for online stores, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.