SEO & local search software for agencies and studios
Agencies research keywords, audit sites and track competitors for many clients at once. Semrush puts all of that in one tool with the best competitor data, from $117.33/mo plus $45 per extra person. It is expensive and overkill for one local site; Ahrefs has a free tier for your own site and the best backlink data.
Top picks for agencies and studios
All 14 SEO & local search tools, ranked for agencies and studios
| Tool | Fit for agency or studio | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 SemrushSemrushFit 95 | 95 | $117.33 + $45/extra person | Free trial | 1; extra users from $45/mo | Google Search Console, Analytics, WordPress | View |
 AhrefsAhrefsFit 92 | 92 | $0 | Free tier | 1 on Lite | Google Search Console, Analytics, WordPress | View |
 Screaming Frog SEO SpiderScreaming FrogFit 92 | 92 | $0 | Free tier | Per licence | Google Analytics, Google Search Console, PageSpeed Insights | View |
 AISQ MeteorAISQFit 90 | 90 | $400 | Free trial | Team; no per-seat fees, 40 client slots | WordPress, Amazon SES, Google and Meta product feeds, Basecamp | View |
 SE RankingSE RankingFit 88 | 88 | $103.20 | Free trial | 1 on Core; 3 on Growth | Google Search Console, Google Analytics, Looker Studio | View |
 Google Search ConsoleGoogleFit 85 | 85 | $0 | Free | Unlimited | Google Analytics, Looker Studio, most SEO tools | View |
 Local FalconLocal FalconFit 85 | 85 | $24.99 | Paid | Unlimited | Google Business Profile | View |
 SpyFuSpyFuFit 85 | 85 | $29 | Paid | 1 on Basic | Google Search Console and API (Pro and up), Google Ads, ChatGPT | View |
 Moz ProMozFit 85 | 85 | $39.17 + $49/extra person | Paid | 1 on Starter and Standard; extra seats $49/mo | Google Search Console, Google Analytics | View |
 Yoast SEOYoastFit 80 | 80 | $0 | Free tier | Per site | WordPress, WooCommerce, Shopify | View |
 WhitesparkWhitesparkFit 75 | 75 | $14 | Free tier | Not listed | Google and Bing local results, Google Business Profile, CSV and PDF reports | View |
 MangoolsMangoolsFit 75 | 75 | $37.70 | Free tier | 1 on Basic | None needed | View |
 BrightLocalBrightLocalFit 70 | 70 | $31 | Free trial | Unlimited | Google Business Profile, Facebook, Yelp | View |
 GushworkGushworkFit 15 | 15 | $900 | Paid | Managed service; seats not stated | Slack (lead alerts), any website platform | View |
SEO & local search for agencies and studios: questions
Which ones have a free plan?
Of the 13 that fit agencies and studios best, Ahrefs, Screaming Frog SEO Spider, Google Search Console, Yoast SEO, Whitespark and Mangools have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for agencies and studios, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.