SEO & local search software for service businesses
A service business needs to know which local searches it shows up for and what on its site is broken. Google Search Console is free and is the source data for every other SEO tool. It shows no competitor data; Whitespark adds local rank tracking from $14/mo.
Top picks for service businesses
All 14 SEO & local search tools, ranked for service businesses
| Tool | Fit for service business | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 Google Search ConsoleGoogleFit 85 | 85 | $0 | Free | Unlimited | Google Analytics, Looker Studio, most SEO tools | View |
 WhitesparkWhitesparkFit 85 | 85 | $14 | Free tier | Not listed | Google and Bing local results, Google Business Profile, CSV and PDF reports | View |
 BrightLocalBrightLocalFit 85 | 85 | $31 | Free trial | Unlimited | Google Business Profile, Facebook, Yelp | View |
 Local FalconLocal FalconFit 80 | 80 | $24.99 | Paid | Unlimited | Google Business Profile | View |
 MangoolsMangoolsFit 72 | 72 | $37.70 | Free tier | 1 on Basic | None needed | View |
 Moz ProMozFit 72 | 72 | $39.17 + $49/extra person | Paid | 1 on Starter and Standard; extra seats $49/mo | Google Search Console, Google Analytics | View |
 Yoast SEOYoastFit 70 | 70 | $0 | Free tier | Per site | WordPress, WooCommerce, Shopify | View |
 SpyFuSpyFuFit 70 | 70 | $29 | Paid | 1 on Basic | Google Search Console and API (Pro and up), Google Ads, ChatGPT | View |
 SE RankingSE RankingFit 65 | 65 | $103.20 | Free trial | 1 on Core; 3 on Growth | Google Search Console, Google Analytics, Looker Studio | View |
 GushworkGushworkFit 60 | 60 | $900 | Paid | Managed service; seats not stated | Slack (lead alerts), any website platform | View |
 AhrefsAhrefsFit 55 | 55 | $0 | Free tier | 1 on Lite | Google Search Console, Analytics, WordPress | View |
 SemrushSemrushFit 55 | 55 | $117.33 + $45/extra person | Free trial | 1; extra users from $45/mo | Google Search Console, Analytics, WordPress | View |
 Screaming Frog SEO SpiderScreaming FrogFit 45 | 45 | $0 | Free tier | Per licence | Google Analytics, Google Search Console, PageSpeed Insights | View |
 AISQ MeteorAISQFit 25 | 25 | $400 | Free trial | Team; no per-seat fees, 40 client slots | WordPress, Amazon SES, Google and Meta product feeds, Basecamp | View |
SEO & local search for service businesses: questions
Which ones have a free plan?
Of the 8 that fit service businesses best, Google Search Console, Whitespark, Mangools and Yoast SEO have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for service businesses, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.
SEO & local search for other businesses
More for service businesses
Point of saleAccountingPayroll & HRSchedulingCRMEmail marketingBankingInvoicing & paymentsExpense managementProject managementWebsite builderBusiness phoneBusiness internetAI receptionist & answeringCustomer supportReviews & reputationSocial mediaWeb analyticsContracts & e-signatureHR & complianceSecurity & passwordsBusiness insuranceLoans & creditLegal & formation