Microsoft Clarity vs PostHog

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Microsoft Clarity fits retail shop, restaurant or café, service business, agency or studio, trades or contractor, online store.
  • PostHog: 1M events and 5,000 recordings free every month.
CompareMicrosoft ClarityMicrosoftPostHogPostHog
In one lineFree heatmaps and session recordings with no traffic limitProduct analytics, session replay, and feature flags with a large free tier
Starting priceFreeFree
Six-person team$0/mo$0/mo
PlansFree; no traffic limitsFree each month: 1M events, 5,000 recordings, 1M feature flag requests; then pay per use (anonymous events $0.00005 each); optional Boost $250/mo, Scale $750/mo
Pricing modelFreeFree tier
Free trial——
UsersUnlimitedUnlimited
IntegrationsGoogle Analytics, WordPress, Shopify, WixSlack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads
Team sizeJust me · 2–10 people · 11–50 people · 51–200 people2–10 people · 11–50 people · 51–200 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatNone listedNone listed
Support hoursNot publishedNot published
Incidents postedWe found no public status page for Microsoft.PostHog has a public status page. Status page
Capterra score4.8 / 5 from 57 reviewsSee reviews on Capterra
Trustpilot scoreNot listed3.6 / 5 from 12 reviews (few reviews)
Fit: Retail shop6035
Fit: Restaurant or café5025
Fit: Service business7055
Fit: Agency or studio8070
Fit: Trades or contractor5025
Fit: Online store8572
Why people pick it
  • Completely free
  • Recordings and heatmaps
  • 1M events and 5,000 recordings free every month
  • Spending caps per product
Where it falls short
  • Needs a consent banner in the UK and EU
  • No funnels or revenue reports
  • Needs a developer to install and tune
  • Many separate meters make costs hard to predict
Visit Microsoft Clarity Visit PostHog

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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