Umami vs PostHog

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	UmamiUmami Software	PostHogPostHog
In one line	Free cookieless analytics for small sites, open source	Product analytics, session replay, and feature flags with a large free tier
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Hobby free (100K events/mo, 1 site); Pro $20/mo (1M events, 20 sites); Business $200/mo; self-hosting free	Free each month: 1M events, 5,000 recordings, 1M feature flag requests; then pay per use (anonymous events $0.00005 each); optional Boost $250/mo, Scale $750/mo
Pricing model	Free tier	Free tier
Free trial	14 days	—
Users	Varies by plan	Unlimited
Integrations	Any site with a script tag	Slack, HubSpot, Intercom, Customer.io, Zapier, Salesforce, Klaviyo, Google Ads
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Business and up	None listed
Support hours	Not published	Not published
Incidents posted	We found no public status page for Umami Software.	PostHog has a public status page. Status page
Capterra score	Not listed	See reviews on Capterra
Trustpilot score	Not listed	3.6 / 5 from 12 reviews (few reviews)
Fit: Retail shop	50	35
Fit: Restaurant or café	45	25
Fit: Service business	70	55
Fit: Agency or studio	72	70
Fit: Trades or contractor	45	25
Fit: Online store	60	72
Why people pick it	Free hosted plan Cookieless and open source	1M events and 5,000 recordings free every month Spending caps per product
Where it falls short	No ad or revenue reports 6-month history on free	Needs a developer to install and tune Many separate meters make costs hard to predict
	Visit Umami ↗	Visit PostHog ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices