Instapage vs Framer

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstapageInstapage	FramerFramer
In one line	Landing pages for ad campaigns with built-in A/B tests	Design-led sites with animation and a CMS
Starting price	From $79/mo	From $10/mo
Six-person team	$79/mo	$10/mo
Plans	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card	Free (framer.website address); Basic $10/mo (custom domain, 1,000 CMS items); Pro $30/mo (2,500 CMS items); domain free on yearly plans
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	Workspace-based	Up to 3 editors on free
Integrations	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress	Google Analytics, HubSpot, Calendly, Zapier
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Every paid plan
Support hours	Not published	Not published
Incidents posted	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page	Framer has a public status page. Status page
Capterra score	4.5 / 5 from 365 reviews	4.3 / 5 from 32 reviews
Trustpilot score	4.7 / 5 from 426 reviews	1.6 / 5 from 150 reviews
Fit: Retail shop	35	35
Fit: Restaurant or café	25	40
Fit: Service business	70	65
Fit: Agency or studio	88	88
Fit: Trades or contractor	55	35
Fit: Online store	70	30
Why people pick it	Fast page builds A/B testing without a developer	Best-looking output Animation without code
Where it falls short	Not a full site builder Pricey if you run few campaigns	No store or booking built in Learning curve for non-designers
	Visit Instapage ↗	Visit Framer ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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