Instapage vs Strikingly

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstapageInstapage	StrikinglyStrikingly
In one line	Landing pages for ad campaigns with built-in A/B tests	Simple sites from templates, with a free plan and built-in selling
Starting price	From $79/mo	Free
Six-person team	$79/mo	$0/mo
Plans	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card	Free (strikingly.com address, 1 product, 5% fee); Pro $16/mo billed yearly, $20 monthly (3 sites, 300 products, 2% fee); VIP $49 yearly, $59 monthly (5 sites, 0% fee, multi-language); domain $24.95/yr
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	Workspace-based	Not listed
Integrations	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress	PayPal, Stripe, Square, Google Analytics, Mailchimp, Instagram
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	VIP only
Live chat	None listed	Every plan
Support hours	Not published	Live chat: 24/7
Incidents posted	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page	We found no public status page for Strikingly.
Capterra score	4.5 / 5 from 365 reviews	4.3 / 5 from 13 reviews (few reviews)
Trustpilot score	4.7 / 5 from 426 reviews	1.5 / 5 from 108 reviews
Fit: Retail shop	35	60
Fit: Restaurant or café	25	60
Fit: Service business	70	72
Fit: Agency or studio	88	50
Fit: Trades or contractor	55	60
Fit: Online store	70	45
Why people pick it	Fast page builds A/B testing without a developer	Free plan to get a site up Pro covers 3 sites
Where it falls short	Not a full site builder Pricey if you run few campaigns	Transaction fees of 5% on Free and 2% on Pro 0% fees and multi-language need VIP
	Visit Instapage ↗	Visit Strikingly ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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