Instapage vs Carrd

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstapageInstapage	CarrdCarrd
In one line	Landing pages for ad campaigns with built-in A/B tests	One-page sites for $19 a year
Starting price	From $79/mo	From $1.58/mo
Six-person team	$79/mo	$1.58/mo
Plans	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card	Pro Lite $9/yr (3 sites, no custom domain); Pro Standard $19/yr (10 sites, custom domain); Pro Plus $49/yr (25 sites)
Pricing model	Free trial	Paid
Free trial	14 days	—
Users	Workspace-based	1
Integrations	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress	Stripe, PayPal, Mailchimp, Google Analytics
Team size	2–10 people · 11–50 people	Just me
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page	Carrd has a public status page. Status page
Capterra score	4.5 / 5 from 365 reviews	4.6 / 5 from 28 reviews
Trustpilot score	4.7 / 5 from 426 reviews	Not listed
Fit: Retail shop	35	40
Fit: Restaurant or café	25	45
Fit: Service business	70	70
Fit: Agency or studio	88	50
Fit: Trades or contractor	55	60
Fit: Online store	70	25
Why people pick it	Fast page builds A/B testing without a developer	Costs almost nothing Fast to build
Where it falls short	Not a full site builder Pricey if you run few campaigns	One page per site No blog or store
	Visit Instapage ↗	Visit Carrd ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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