Instapage vs Leadpages

Two website builder tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Leadpages costs less for a six-person team.
Leadpages fits restaurant or café.
Instapage fits agency or studio, online store.
Instapage suits teams past ten people.

Compare	InstapageInstapage	LeadpagesLeadpages
In one line	Landing pages for ad campaigns with built-in A/B tests	Landing pages that collect leads, with no traffic caps
Starting price	From $79/mo	From $23/mo
Six-person team	$79/mo	$23/mo
Plans	Create $79/mo; Optimize $159/mo, billed annually (monthly $99/$199); Convert custom; trial needs a card	Pro $29/mo or $23/mo billed yearly (25 pages, 1 site, 1 custom domain, 1 seat); Business $49/mo or $39/mo yearly (50 pages, 2 sites); Grow $99/mo or $79/mo yearly (unlimited pages, A/B testing); Optimize $199/mo or $159/mo yearly (Smart Traffic, heatmaps, 3 seats); Enterprise custom. Unlimited traffic on every plan. 7-day free trial, card charged on day 7
Pricing model	Free trial	Free trial
Free trial	14 days	7 days
Users	Workspace-based	1 seat; 3 on Optimize
Integrations	Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress	HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Stripe, Zapier
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	0 incidents posted on Instapage's status page, which covers all Instapage products and regions, in the 90 days to Oct 27, 2026. Status page	We found no public status page for Leadpages.
Capterra score	4.5 / 5 from 365 reviews	Not listed
Trustpilot score	4.7 / 5 from 426 reviews	Not listed
Fit: Retail shop	35	40
Fit: Restaurant or café	25	35
Fit: Service business	70	65
Fit: Agency or studio	88	72
Fit: Trades or contractor	55	50
Fit: Online store	70	50
Why people pick it	Fast page builds A/B testing without a developer	No traffic caps Lead forms on every plan
Where it falls short	Not a full site builder Pricey if you run few campaigns	25 pages on Pro Card needed for the trial
	Visit Instapage	Visit Leadpages

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Instapage and Leadpages: partner links. We may earn a commission; it never affects rankings.

Instapage vs Leadpages

Short version

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