Metricool vs Loomly

Two social media tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	MetricoolMetricool	LoomlyLoomly
In one line	Scheduling plus analytics for ads and web in one view	Content calendar with approvals, flat price for the team
Starting price	Free	From $49/mo
Six-person team	$0/mo	$49/mo
Plans	Free (1 brand); Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands), billed annually (monthly $25/$67)	Billed yearly: Starter $49/mo (12 accounts, 3 users); Beyond $249/mo (60 accounts, unlimited users); monthly $65/$332; 7-day trial, no card
Pricing model	Free tier	Free trial
Free trial	—	7 days
Users	1 on free	3 on Starter
Integrations	All major networks, Google Business Profile, Google Ads, Meta Ads	Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, YouTube, Google Business Profile, Canva
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	None listed
Support hours	Not published	Not published
Incidents posted	Metricool has a public status page. Status page	Loomly has a public status page. Status page
Capterra score	4.4 / 5 from 98 reviews	4.7 / 5 from 509 reviews
Trustpilot score	4.1 / 5 from 688 reviews	3.8 / 5 from 107 reviews
Fit: Retail shop	70	60
Fit: Restaurant or café	70	60
Fit: Service business	65	65
Fit: Agency or studio	90	82
Fit: Trades or contractor	50	40
Fit: Online store	75	68
Why people pick it	Free plan is generous Covers ads and GBP	Approval workflow Flat price for the team
Where it falls short	Interface is busy Smaller support team	Big jump to the next plan Yearly plans can't be cancelled early
	Visit Metricool ↗	Visit Loomly ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices