Contentsquare (formerly Hotjar) vs Microsoft Clarity

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Contentsquare (formerly Hotjar)Contentsquare	Microsoft ClarityMicrosoft
In one line	Heatmaps and session recordings to see why visitors leave	Free heatmaps and session recordings with no traffic limit
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free (up to 200,000 sessions/mo, 1 project, 1 month of data); Growth from $39/mo billed yearly ($49 monthly), priced by sessions; Pro and Enterprise by quote; 15-day Growth trial	Free; no traffic limits
Pricing model	Free tier	Free
Free trial	15 days	—
Users	Unlimited	Unlimited
Integrations	GA4, Shopify, HubSpot, Slack, Zapier	Google Analytics, WordPress, Shopify, Wix
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	8 incidents posted on Contentsquare's status page, which covers all Contentsquare products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Contentsquare. Status page	We found no public status page for Microsoft.
Capterra score	4.6 / 5 from 545 reviews	4.8 / 5 from 57 reviews
Fit: Retail shop	55	60
Fit: Restaurant or café	40	50
Fit: Service business	65	70
Fit: Agency or studio	85	80
Fit: Trades or contractor	45	50
Fit: Online store	90	85
Why people pick it	Shows real behavior Free tier is useful	Completely free Recordings and heatmaps
Where it falls short	Adds page weight Privacy setup needed	Needs a consent banner in the UK and EU No funnels or revenue reports
	Visit Contentsquare (formerly Hotjar) ↗	Visit Microsoft Clarity ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices