Microsoft Clarity vs Umami

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Microsoft ClarityMicrosoft	UmamiUmami Software
In one line	Free heatmaps and session recordings with no traffic limit	Free cookieless analytics for small sites, open source
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free; no traffic limits	Hobby free (100K events/mo, 1 site); Pro $20/mo (1M events, 20 sites); Business $200/mo; self-hosting free
Pricing model	Free	Free tier
Free trial	—	14 days
Users	Unlimited	Varies by plan
Integrations	Google Analytics, WordPress, Shopify, Wix	Any site with a script tag
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Business and up
Support hours	Not published	Not published
Incidents posted	We found no public status page for Microsoft.	We found no public status page for Umami Software.
Capterra score	4.8 / 5 from 57 reviews	Not listed
Fit: Retail shop	60	50
Fit: Restaurant or café	50	45
Fit: Service business	70	70
Fit: Agency or studio	80	72
Fit: Trades or contractor	50	45
Fit: Online store	85	60
Why people pick it	Completely free Recordings and heatmaps	Free hosted plan Cookieless and open source
Where it falls short	Needs a consent banner in the UK and EU No funnels or revenue reports	No ad or revenue reports 6-month history on free
	Visit Microsoft Clarity ↗	Visit Umami ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices