Contentsquare (formerly Hotjar) vs Umami

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Contentsquare (formerly Hotjar)Contentsquare	UmamiUmami Software
In one line	Heatmaps and session recordings to see why visitors leave	Free cookieless analytics for small sites, open source
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free (up to 200,000 sessions/mo, 1 project, 1 month of data); Growth from $39/mo billed yearly ($49 monthly), priced by sessions; Pro and Enterprise by quote; 15-day Growth trial	Hobby free (100K events/mo, 1 site); Pro $20/mo (1M events, 20 sites); Business $200/mo; self-hosting free
Pricing model	Free tier	Free tier
Free trial	15 days	14 days
Users	Unlimited	Varies by plan
Integrations	GA4, Shopify, HubSpot, Slack, Zapier	Any site with a script tag
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Business and up
Support hours	Not published	Not published
Incidents posted	8 incidents posted on Contentsquare's status page, which covers all Contentsquare products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Contentsquare. Status page	We found no public status page for Umami Software.
Capterra score	4.6 / 5 from 545 reviews	Not listed
Fit: Retail shop	55	50
Fit: Restaurant or café	40	45
Fit: Service business	65	70
Fit: Agency or studio	85	72
Fit: Trades or contractor	45	45
Fit: Online store	90	60
Why people pick it	Shows real behavior Free tier is useful	Free hosted plan Cookieless and open source
Where it falls short	Adds page weight Privacy setup needed	No ad or revenue reports 6-month history on free
	Visit Contentsquare (formerly Hotjar) ↗	Visit Umami ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices