Simply Business vs Alternative Balance
Two business insurance tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Simply Business costs less for a six-person team.- Simply Business fits retail shop, restaurant or café, agency or studio, trades or contractor, online store.
- Simply Business suits teams past ten people.
Alternative Balance: $2M/$4M limits for $269 a year.
| Compare | Simply BusinessSimply Business | Alternative BalanceAlternative Balance |
|---|---|---|
| In one line | Compare quotes from several insurers in one form | Liability cover for wellness, beauty, and fitness pros at $269 a year |
| Starting price | From $20/mo | From $22.42/mo |
| Six-person team | $20/mo | $22.42/mo |
| Plans | Compares quotes from top carriers; general liability examples from $20/mo (craft vendor) to $85/mo by profession; median general liability $44/mo; US average $40/mo | $269/yr paid in full ($2M per occurrence, $4M aggregate general and professional liability; equipment cover included); higher-risk services +$139 to +$454; no monthly option |
| Pricing model | Paid | Paid |
| Free trial | — | — |
| Users | n/a | n/a |
| Integrations | Standalone | Equipment and participant accident cover included |
| Team size | Just me · 2–10 people · 11–50 people | Just me |
| Available in | US · UK | US |
| Phone support | Every plan (US) | Every plan |
| Live chat | None listed | Every plan |
| Support hours | Phone: Service: Monday-Friday, 9am-6pm ET (sales 8am-8pm ET) | Phone: Monday-Friday 9AM-5PM (EST) |
| Incidents posted | We found no public status page for Simply Business. | We found no public status page for Alternative Balance. |
| Trustpilot score | 4.3 / 5 from 1,948 reviews | 3.2 / 5 from 1 reviews (few reviews) |
| Fit: Retail shop | 70 | 20 |
| Fit: Restaurant or café | 65 | 5 |
| Fit: Service business | 80 | 85 |
| Fit: Agency or studio | 70 | 10 |
| Fit: Trades or contractor | 85 | 25 |
| Fit: Online store | 55 | 10 |
| Why people pick it |
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| Where it falls short |
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| Visit Simply Business | Visit Alternative Balance |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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