Alternative Balance vs The Hartford

Two business insurance tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Alternative Balance costs less for a six-person team.
  • The Hartford fits retail shop, restaurant or café, agency or studio, trades or contractor, online store.
  • The Hartford suits teams past ten people.
CompareAlternative BalanceAlternative BalanceThe HartfordThe Hartford
In one lineLiability cover for wellness, beauty, and fitness pros at $269 a yearSmall business liability and workers' comp from a long-standing insurer
Starting priceFrom $22.42/moFrom $67.50/mo
Six-person team$22.42/mo$67.50/mo
Plans$269/yr paid in full ($2M per occurrence, $4M aggregate general and professional liability; equipment cover included); higher-risk services +$139 to +$454; no monthly optionGeneral liability averages about $68/mo ($810/yr) for its small business customers; a $1M policy averages about $69/mo; price depends on state, trade, and limits
Pricing modelPaidPaid
Free trial——
Usersn/an/a
IntegrationsEquipment and participant accident cover includedNone needed
Team sizeJust me2–10 people · 11–50 people
Available inUSUS
Phone supportEvery planPlans not stated
Live chatEvery planNone listed
Support hoursPhone: Monday-Friday 9AM-5PM (EST)Phone: M-F: 8 a.m. to 8 p.m. ET
Incidents postedWe found no public status page for Alternative Balance.We found no public status page for The Hartford.
Trustpilot score3.2 / 5 from 1 reviews (few reviews)1.2 / 5 from 506 reviews
Fit: Retail shop2075
Fit: Restaurant or café572
Fit: Service business8580
Fit: Agency or studio1075
Fit: Trades or contractor2580
Fit: Online store1065
Why people pick it
  • $2M/$4M limits for $269 a year
  • Equipment cover included
  • Large, established carrier
  • Bundles liability and workers' comp
Where it falls short
  • Yearly lump sum, no monthly payments
  • Only for wellness, beauty, and fitness practitioners
  • Final price needs a quote
  • Not the cheapest online
Visit Alternative Balance Visit The Hartford

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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