FLIP vs Alternative Balance

Two business insurance tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Alternative Balance costs less for a six-person team.
  • FLIP fits retail shop, restaurant or café, online store.
  • Alternative Balance fits service business, trades or contractor.
CompareFLIPVeracity InsuranceAlternative BalanceAlternative Balance
In one lineLiability insurance for food trucks, vendors, and caterersLiability cover for wellness, beauty, and fitness pros at $269 a year
Starting priceFrom $25.92/moFrom $22.42/mo
Six-person team$25.92/mo$22.42/mo
Plans$25.92/mo or $299/yr ($1M per occurrence, $2M aggregate, no deductible); with liquor liability $37.75/mo; tools and equipment cover optional$269/yr paid in full ($2M per occurrence, $4M aggregate general and professional liability; equipment cover included); higher-risk services +$139 to +$454; no monthly option
Pricing modelPaidPaid
Free trial——
Usersn/an/a
IntegrationsFree unlimited additional insureds, certificates onlineEquipment and participant accident cover included
Team sizeJust me · 2–10 peopleJust me
Available inUSUS
Phone supportEvery planEvery plan
Live chatNone listedEvery plan
Support hoursPhone: Monday – Friday 6am – 6pm Mountain TimePhone: Monday-Friday 9AM-5PM (EST)
Incidents postedWe found no public status page for Veracity Insurance.We found no public status page for Alternative Balance.
Trustpilot score3.6 / 5 from 1 reviews (few reviews)3.2 / 5 from 1 reviews (few reviews)
Fit: Retail shop3020
Fit: Restaurant or café855
Fit: Service business2085
Fit: Agency or studio510
Fit: Trades or contractor1025
Fit: Online store2510
Why people pick it
  • Additional insureds free and unlimited
  • No deductible on liability
  • $2M/$4M limits for $269 a year
  • Equipment cover included
Where it falls short
  • Tools and equipment cover costs extra
  • Built for food and drink businesses only
  • Yearly lump sum, no monthly payments
  • Only for wellness, beauty, and fitness practitioners
Visit FLIP Visit Alternative Balance

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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