Simply Business vs FLIP

Two business insurance tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Simply BusinessSimply Business	FLIPVeracity Insurance
In one line	Compare quotes from several insurers in one form	Liability insurance for food trucks, vendors, and caterers
Starting price	From $20/mo	From $25.92/mo
Six-person team	$20/mo	$25.92/mo
Plans	Compares quotes from top carriers; general liability examples from $20/mo (craft vendor) to $85/mo by profession; median general liability $44/mo; US average $40/mo	$25.92/mo or $299/yr ($1M per occurrence, $2M aggregate, no deductible); with liquor liability $37.75/mo; tools and equipment cover optional
Pricing model	Paid	Paid
Free trial	—	—
Users	n/a	n/a
Integrations	Standalone	Free unlimited additional insureds, certificates online
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK	US
Phone support	Every plan (US)	Every plan
Live chat	None listed	None listed
Support hours	Phone: Service: Monday-Friday, 9am-6pm ET (sales 8am-8pm ET)	Phone: Monday – Friday 6am – 6pm Mountain Time
Incidents posted	We found no public status page for Simply Business.	We found no public status page for Veracity Insurance.
Trustpilot score	4.3 / 5 from 1,948 reviews	3.6 / 5 from 1 reviews (few reviews)
Fit: Retail shop	70	30
Fit: Restaurant or café	65	85
Fit: Service business	80	20
Fit: Agency or studio	70	5
Fit: Trades or contractor	85	10
Fit: Online store	55	25
Why people pick it	Several carriers compared UK and US	Additional insureds free and unlimited No deductible on liability
Where it falls short	Service goes through the broker	Tools and equipment cover costs extra Built for food and drink businesses only
	Visit Simply Business ↗	Visit FLIP ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices