FLIP vs The Hartford

Two business insurance tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • FLIP costs less for a six-person team.
  • The Hartford fits retail shop, service business, agency or studio, trades or contractor, online store.
  • FLIP fits restaurant or café.
  • The Hartford suits teams past ten people.
CompareFLIPVeracity InsuranceThe HartfordThe Hartford
In one lineLiability insurance for food trucks, vendors, and caterersSmall business liability and workers' comp from a long-standing insurer
Starting priceFrom $25.92/moFrom $67.50/mo
Six-person team$25.92/mo$67.50/mo
Plans$25.92/mo or $299/yr ($1M per occurrence, $2M aggregate, no deductible); with liquor liability $37.75/mo; tools and equipment cover optionalGeneral liability averages about $68/mo ($810/yr) for its small business customers; a $1M policy averages about $69/mo; price depends on state, trade, and limits
Pricing modelPaidPaid
Free trial——
Usersn/an/a
IntegrationsFree unlimited additional insureds, certificates onlineNone needed
Team sizeJust me · 2–10 people2–10 people · 11–50 people
Available inUSUS
Phone supportEvery planPlans not stated
Live chatNone listedNone listed
Support hoursPhone: Monday – Friday 6am – 6pm Mountain TimePhone: M-F: 8 a.m. to 8 p.m. ET
Incidents postedWe found no public status page for Veracity Insurance.We found no public status page for The Hartford.
Trustpilot score3.6 / 5 from 1 reviews (few reviews)1.2 / 5 from 506 reviews
Fit: Retail shop3075
Fit: Restaurant or café8572
Fit: Service business2080
Fit: Agency or studio575
Fit: Trades or contractor1080
Fit: Online store2565
Why people pick it
  • Additional insureds free and unlimited
  • No deductible on liability
  • Large, established carrier
  • Bundles liability and workers' comp
Where it falls short
  • Tools and equipment cover costs extra
  • Built for food and drink businesses only
  • Final price needs a quote
  • Not the cheapest online
Visit FLIP Visit The Hartford

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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