Contentsquare (formerly Hotjar) vs Databox

Two web analytics tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Contentsquare (formerly Hotjar) fits retail shop, restaurant or café, online store.
  • Databox: GA4, ads, CRM and spreadsheet numbers on one dashboard.
CompareContentsquare (formerly Hotjar)ContentsquareDataboxDatabox
In one lineHeatmaps and session recordings to see why visitors leaveDashboards and reports that pull GA4, ads, CRM and sales numbers into one place
Starting priceFreeFree
Six-person team$0/mo$0/mo
PlansFree (up to 200,000 sessions/mo, 1 project, 1 month of data); Growth from $39/mo billed yearly ($49 monthly), priced by sessions; Pro and Enterprise by quote; 15-day Growth trialFree (1 user, 3 data sources, 1 dashboard, 50 AI credits/mo, daily sync); billed yearly: Analyst $71/mo (1 user, 5 data sources, hourly sync; $89 monthly); Team Core $199/mo (3 users, 10 data sources; $249 monthly); Team Scale $319/mo (10 users, 30 data sources; $399 monthly); Agency from $79/mo (unlimited users, 20 data sources; $99 monthly) plus $20/mo per client account pack ($25 monthly); Custom by quote; yearly saves 20%; AI credit top-ups extra; 14-day trial, no card
Pricing modelFree tierFree tier
Free trial15 days14 days
UsersUnlimited1 on Free and Analyst; 3 or 10 on Team; unlimited on Agency
IntegrationsGA4, Shopify, HubSpot, Slack, ZapierGoogle Analytics 4, Google Ads, Facebook Ads, HubSpot, Shopify, QuickBooks, Stripe, Mailchimp, Google Sheets, Zapier
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatNone listedEvery paid plan
Support hoursNot publishedNot published
Incidents posted8 incidents posted on Contentsquare's status page, which covers all Contentsquare products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Contentsquare. Status page1 incident posted on Databox's status page in the 90 days to Oct 27, 2026; 0 marked major or critical by Databox. Status page
Capterra score4.6 / 5 from 545 reviewsNot listed
Fit: Retail shop5540
Fit: Restaurant or café4030
Fit: Service business6565
Fit: Agency or studio8592
Fit: Trades or contractor4540
Fit: Online store9075
Why people pick it
  • Shows real behavior
  • Free tier is useful
  • GA4, ads, CRM and spreadsheet numbers on one dashboard
  • Not priced per seat
Where it falls short
  • Adds page weight
  • Privacy setup needed
  • Does not track visitors on its own
  • Paid plans jump from $71 to $199
Visit Contentsquare (formerly Hotjar) Visit Databox

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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