Google Search Console vs Yoast SEO

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Google Search Console fits retail shop, restaurant or café, service business, trades or contractor, online store.
  • Yoast SEO: Free version covers the basics.
CompareGoogle Search ConsoleGoogleYoast SEOYoast
In one lineFree report of what you rank for and what is brokenOn-page SEO checks inside WordPress
Starting priceFreeFree
Six-person team$0/mo$0/mo
PlansFreeFree plugin; Premium $118.80/yr per site (includes Local, Video, and News SEO)
Pricing modelFreeFree tier
Free trial——
UsersUnlimitedPer site
IntegrationsGoogle Analytics, Looker Studio, most SEO toolsWordPress, WooCommerce, Shopify
Team sizeJust me · 2–10 people · 11–50 people · 51–200 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatNone listedEvery paid plan
Support hoursNot publishedLive chat: 24/7
Incidents postedGoogle has a public status page. Status page1 incident posted on Yoast's status page, which covers all Yoast products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yoast. Status page
Capterra score4.8 / 5 from 219 reviews4.6 / 5 from 131 reviews
Trustpilot scoreNot listed4.6 / 5 from 909 reviews
Fit: Retail shop8050
Fit: Restaurant or café7545
Fit: Service business8570
Fit: Agency or studio8580
Fit: Trades or contractor8055
Fit: Online store9070
Why people pick it
  • Free
  • Source data for everything else
  • Free version covers the basics
  • Guidance while you write
Where it falls short
  • No competitor data
  • Sampling on large sites
  • WordPress-centric
  • Premium is per site
Visit Google Search Console Visit Yoast SEO

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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