Google Search Console vs Whitespark

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Search ConsoleGoogle	WhitesparkWhitespark
In one line	Free report of what you rank for and what is broken	Local rank tracking and citation finding, priced per tool
Starting price	Free	From $14/mo
Six-person team	$0/mo	$14/mo
Plans	Free	Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately
Pricing model	Free	Free tier
Free trial	—	14 days
Users	Unlimited	Not listed
Integrations	Google Analytics, Looker Studio, most SEO tools	Google and Bing local results, Google Business Profile, CSV and PDF reports
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Plans not stated
Live chat	None listed	None listed
Support hours	Not published	Not published
Incidents posted	Google has a public status page. Status page	We found no public status page for Whitespark.
Capterra score	4.8 / 5 from 219 reviews	See reviews on Capterra
Trustpilot score	Not listed	3.8 / 5 from 4 reviews (few reviews)
Fit: Retail shop	80	82
Fit: Restaurant or café	75	82
Fit: Service business	85	85
Fit: Agency or studio	85	75
Fit: Trades or contractor	80	88
Fit: Online store	90	15
Why people pick it	Free Source data for everything else	Cheap local rank tracking Unlimited domains and locations on every Rank Tracker plan
Where it falls short	No competitor data Sampling on large sites	Each tool is a separate subscription No keyword research or backlink tools
	Visit Google Search Console ↗	Visit Whitespark ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices