Yoast SEO vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Yoast SEO costs less for a six-person team.
  • SpyFu fits online store.
CompareYoast SEOYoastSpyFuSpyFu
In one lineOn-page SEO checks inside WordPressSee which keywords and Google Ads your competitors pay for
Starting priceFreeFrom $29/mo
Six-person team$0/mo$29/mo
PlansFree plugin; Premium $118.80/yr per site (includes Local, Video, and News SEO)Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing modelFree tierPaid
Free trial——
UsersPer site1 on Basic
IntegrationsWordPress, WooCommerce, ShopifyGoogle Search Console and API (Pro and up), Google Ads, ChatGPT
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatEvery paid planPlans not stated
Support hoursLive chat: 24/7Live chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents posted1 incident posted on Yoast's status page, which covers all Yoast products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yoast. Status pageWe found no public status page for SpyFu.
Capterra score4.6 / 5 from 131 reviews4.4 / 5 from 145 reviews
Trustpilot score4.6 / 5 from 909 reviews3.4 / 5 from 152 reviews
Fit: Retail shop5055
Fit: Restaurant or café4545
Fit: Service business7070
Fit: Agency or studio8085
Fit: Trades or contractor5555
Fit: Online store7082
Why people pick it
  • Free version covers the basics
  • Guidance while you write
  • Years of competitor Google Ads and keyword history
  • 30-day money-back guarantee
Where it falls short
  • WordPress-centric
  • Premium is per site
  • Basic caps results and exports at 10,000 rows
  • No Search Console, API, or white label on Basic
Visit Yoast SEO Visit SpyFu

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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