Yoast SEO vs Whitespark

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Yoast SEO costs less for a six-person team.
  • Whitespark fits retail shop, restaurant or café, service business, trades or contractor.
  • Yoast SEO fits online store.
CompareYoast SEOYoastWhitesparkWhitespark
In one lineOn-page SEO checks inside WordPressLocal rank tracking and citation finding, priced per tool
Starting priceFreeFrom $14/mo
Six-person team$0/mo$14/mo
PlansFree plugin; Premium $118.80/yr per site (includes Local, Video, and News SEO)Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately
Pricing modelFree tierFree tier
Free trial—14 days
UsersPer siteNot listed
IntegrationsWordPress, WooCommerce, ShopifyGoogle and Bing local results, Google Business Profile, CSV and PDF reports
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatEvery paid planNone listed
Support hoursLive chat: 24/7Not published
Incidents posted1 incident posted on Yoast's status page, which covers all Yoast products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yoast. Status pageWe found no public status page for Whitespark.
Capterra score4.6 / 5 from 131 reviewsSee reviews on Capterra
Trustpilot score4.6 / 5 from 909 reviews3.8 / 5 from 4 reviews (few reviews)
Fit: Retail shop5082
Fit: Restaurant or café4582
Fit: Service business7085
Fit: Agency or studio8075
Fit: Trades or contractor5588
Fit: Online store7015
Why people pick it
  • Free version covers the basics
  • Guidance while you write
  • Cheap local rank tracking
  • Unlimited domains and locations on every Rank Tracker plan
Where it falls short
  • WordPress-centric
  • Premium is per site
  • Each tool is a separate subscription
  • No keyword research or backlink tools
Visit Yoast SEO Visit Whitespark

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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