BrightLocal vs Yoast SEO

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BrightLocalBrightLocal	Yoast SEOYoast
In one line	Local rank tracking, citations, and reviews for storefronts	On-page SEO checks inside WordPress
Starting price	From $31/mo	Free
Six-person team	$31/mo	$0/mo
Plans	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more	Free plugin; Premium $118.80/yr per site (includes Local, Video, and News SEO)
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	Unlimited	Per site
Integrations	Google Business Profile, Facebook, Yelp	WordPress, WooCommerce, Shopify
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Every paid plan
Support hours	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT	Live chat: 24/7
Incidents posted	BrightLocal has a public status page. Status page	1 incident posted on Yoast's status page, which covers all Yoast products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yoast. Status page
Capterra score	4.8 / 5 from 283 reviews	4.6 / 5 from 131 reviews
Trustpilot score	4.0 / 5 from 770 reviews	4.6 / 5 from 909 reviews
Fit: Retail shop	85	50
Fit: Restaurant or café	85	45
Fit: Service business	85	70
Fit: Agency or studio	70	80
Fit: Trades or contractor	85	55
Fit: Online store	20	70
Why people pick it	Built for local Affordable	Free version covers the basics Guidance while you write
Where it falls short	Not for e-commerce SEO Citation building costs extra	WordPress-centric Premium is per site
	Visit BrightLocal ↗	Visit Yoast SEO ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices