Yoast SEO vs SE Ranking

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Yoast SEOYoast	SE RankingSE Ranking
In one line	On-page SEO checks inside WordPress	Rank tracking, audits, and competitor research for less than Semrush
Starting price	Free	From $103.20/mo
Six-person team	$0/mo	$103/mo
Plans	Free plugin; Premium $118.80/yr per site (includes Local, Video, and News SEO)	Core $103.20/mo (2k keywords, 10 projects, 1 seat); Growth $223.20/mo (5k keywords, 30 projects, 3 seats), billed yearly (monthly $129/$279)
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	Per site	1 on Core; 3 on Growth
Integrations	WordPress, WooCommerce, Shopify	Google Search Console, Google Analytics, Looker Studio
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Every paid plan	Every plan
Support hours	Live chat: 24/7	Email: Monday through Friday, 9 AM till 12 PM GMT
Incidents posted	1 incident posted on Yoast's status page, which covers all Yoast products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yoast. Status page	SE Ranking has a public status page. Status page
Capterra score	4.6 / 5 from 131 reviews	4.7 / 5 from 298 reviews
Trustpilot score	4.6 / 5 from 909 reviews	4.1 / 5 from 715 reviews
Fit: Retail shop	50	45
Fit: Restaurant or café	45	40
Fit: Service business	70	65
Fit: Agency or studio	80	88
Fit: Trades or contractor	55	45
Fit: Online store	70	72
Why people pick it	Free version covers the basics Guidance while you write	Cheaper than Semrush and Ahrefs Daily rank tracking
Where it falls short	WordPress-centric Premium is per site	Smaller link database Overkill for one local site
	Visit Yoast SEO ↗	Visit SE Ranking ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices