Ahrefs vs Yoast SEO

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	AhrefsAhrefs	Yoast SEOYoast
In one line	Backlink and keyword data preferred by SEO specialists	On-page SEO checks inside WordPress
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual	Free plugin; Premium $118.80/yr per site (includes Local, Video, and News SEO)
Pricing model	Free tier	Free tier
Free trial	—	—
Users	1 on Lite	Per site
Integrations	Google Search Console, Analytics, WordPress	WordPress, WooCommerce, Shopify
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Every paid plan
Support hours	Not published	Live chat: 24/7
Incidents posted	We found no public status page for Ahrefs.	1 incident posted on Yoast's status page, which covers all Yoast products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yoast. Status page
Capterra score	4.7 / 5 from 585 reviews	4.6 / 5 from 131 reviews
Trustpilot score	2.2 / 5 from 322 reviews	4.6 / 5 from 909 reviews
Fit: Retail shop	40	50
Fit: Restaurant or café	30	45
Fit: Service business	55	70
Fit: Agency or studio	92	80
Fit: Trades or contractor	40	55
Fit: Online store	80	70
Why people pick it	Free tier for your own site Best backlink data	Free version covers the basics Guidance while you write
Where it falls short	Paid plans priced for pros Credit limits on Lite	WordPress-centric Premium is per site
	Visit Ahrefs ↗	Visit Yoast SEO ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices