Moz Pro vs Local Falcon
Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Local Falcon costs less for a six-person team.- Local Falcon fits retail shop, restaurant or café, trades or contractor.
Moz Pro fits online store.
| Compare | Moz ProMoz | Local FalconLocal Falcon |
|---|---|---|
| In one line | Keyword research, rank tracking, and site audits at a lower entry price | See where you rank on Google Maps, block by block |
| Starting price | From $39.17/mo + $49/extra person | From $24.99/mo |
| Six-person team | $39.17/mo | $24.99/mo |
| Plans | Billed yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any plan | Credit plans $24.99-$199.99/mo (7,500-63,000 credits) or $299.88-$2,399.88/yr; pay-as-you-go credits $0.05 each; API $199/mo plus usage |
| Pricing model | Paid | Paid |
| Free trial | — | — |
| Users | 1 on Starter and Standard; extra seats $49/mo | Unlimited |
| Integrations | Google Search Console, Google Analytics | Google Business Profile |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Not looked up yet | None listed |
| Live chat | Not looked up yet | Plans not stated |
| Support hours | Not published | Live chat: 8 am - 3pm eastern time (business hours) |
| Incidents posted | We found no public status page for Moz. | We found no public status page for Local Falcon. |
| Capterra score | 4.5 / 5 from 350 reviews | 5.0 / 5 from 10 reviews (few reviews) |
| Trustpilot score | 2.4 / 5 from 243 reviews | 4.7 / 5 from 72 reviews |
| Fit: Retail shop | 55 | 75 |
| Fit: Restaurant or café | 50 | 82 |
| Fit: Service business | 72 | 80 |
| Fit: Agency or studio | 85 | 85 |
| Fit: Trades or contractor | 60 | 85 |
| Fit: Online store | 75 | 20 |
| Why people pick it |
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| Where it falls short |
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| Visit Moz Pro | Visit Local Falcon |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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