Whitespark vs Local Falcon
Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Whitespark costs less for a six-person team.
Local Falcon fits agency or studio.
| Compare | WhitesparkWhitespark | Local FalconLocal Falcon |
|---|---|---|
| In one line | Local rank tracking and citation finding, priced per tool | See where you rank on Google Maps, block by block |
| Starting price | From $14/mo | From $24.99/mo |
| Six-person team | $14/mo | $24.99/mo |
| Plans | Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately | Credit plans $24.99-$199.99/mo (7,500-63,000 credits) or $299.88-$2,399.88/yr; pay-as-you-go credits $0.05 each; API $199/mo plus usage |
| Pricing model | Free tier | Paid |
| Free trial | 14 days | — |
| Users | Not listed | Unlimited |
| Integrations | Google and Bing local results, Google Business Profile, CSV and PDF reports | Google Business Profile |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Plans not stated | None listed |
| Live chat | None listed | Plans not stated |
| Support hours | Not published | Live chat: 8 am - 3pm eastern time (business hours) |
| Incidents posted | We found no public status page for Whitespark. | We found no public status page for Local Falcon. |
| Capterra score | See reviews on Capterra | 5.0 / 5 from 10 reviews (few reviews) |
| Trustpilot score | 3.8 / 5 from 4 reviews (few reviews) | 4.7 / 5 from 72 reviews |
| Fit: Retail shop | 82 | 75 |
| Fit: Restaurant or café | 82 | 82 |
| Fit: Service business | 85 | 80 |
| Fit: Agency or studio | 75 | 85 |
| Fit: Trades or contractor | 88 | 85 |
| Fit: Online store | 15 | 20 |
| Why people pick it |
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| Where it falls short |
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| Visit Whitespark | Visit Local Falcon |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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