Moz Pro vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • SpyFu costs less for a six-person team.
  • Moz Pro: Cheaper start than Semrush or Ahrefs.
CompareMoz ProMozSpyFuSpyFu
In one lineKeyword research, rank tracking, and site audits at a lower entry priceSee which keywords and Google Ads your competitors pay for
Starting priceFrom $39.17/mo + $49/extra personFrom $29/mo
Six-person team$39.17/mo$29/mo
PlansBilled yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any planBasic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing modelPaidPaid
Free trial——
Users1 on Starter and Standard; extra seats $49/mo1 on Basic
IntegrationsGoogle Search Console, Google AnalyticsGoogle Search Console and API (Pro and up), Google Ads, ChatGPT
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNot looked up yetPlans not stated
Live chatNot looked up yetPlans not stated
Support hoursNot publishedLive chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents postedWe found no public status page for Moz.We found no public status page for SpyFu.
Capterra score4.5 / 5 from 350 reviews4.4 / 5 from 145 reviews
Trustpilot score2.4 / 5 from 243 reviews3.4 / 5 from 152 reviews
Fit: Retail shop5555
Fit: Restaurant or café5045
Fit: Service business7270
Fit: Agency or studio8585
Fit: Trades or contractor6055
Fit: Online store7582
Why people pick it
  • Cheaper start than Semrush or Ahrefs
  • Easy to learn
  • Years of competitor Google Ads and keyword history
  • 30-day money-back guarantee
Where it falls short
  • Smaller keyword and link data
  • Quotas are tight on lower plans
  • Basic caps results and exports at 10,000 rows
  • No Search Console, API, or white label on Basic
Visit Moz Pro Visit SpyFu

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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