BrightLocal vs Moz Pro

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BrightLocalBrightLocal	Moz ProMoz
In one line	Local rank tracking, citations, and reviews for storefronts	Keyword research, rank tracking, and site audits at a lower entry price
Starting price	From $31/mo	From $39.17/mo + $49/extra person
Six-person team	$31/mo	$39.17/mo
Plans	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more	Billed yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any plan
Pricing model	Free trial	Paid
Free trial	14 days	—
Users	Unlimited	1 on Starter and Standard; extra seats $49/mo
Integrations	Google Business Profile, Facebook, Yelp	Google Search Console, Google Analytics
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	Plans not stated	Not looked up yet
Support hours	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT	Not published
Incidents posted	BrightLocal has a public status page. Status page	We found no public status page for Moz.
Capterra score	4.8 / 5 from 283 reviews	4.5 / 5 from 350 reviews
Trustpilot score	4.0 / 5 from 770 reviews	2.4 / 5 from 243 reviews
Fit: Retail shop	85	55
Fit: Restaurant or café	85	50
Fit: Service business	85	72
Fit: Agency or studio	70	85
Fit: Trades or contractor	85	60
Fit: Online store	20	75
Why people pick it	Built for local Affordable	Cheaper start than Semrush or Ahrefs Easy to learn
Where it falls short	Not for e-commerce SEO Citation building costs extra	Smaller keyword and link data Quotas are tight on lower plans
	Visit BrightLocal ↗	Visit Moz Pro ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices