SpyFu vs Local Falcon
Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Local Falcon costs less for a six-person team.- Local Falcon fits retail shop, restaurant or café, service business, trades or contractor.
SpyFu fits online store.
| Compare | SpyFuSpyFu | Local FalconLocal Falcon |
|---|---|---|
| In one line | See which keywords and Google Ads your competitors pay for | See where you rank on Google Maps, block by block |
| Starting price | From $29/mo | From $24.99/mo |
| Six-person team | $29/mo | $24.99/mo |
| Plans | Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee | Credit plans $24.99-$199.99/mo (7,500-63,000 credits) or $299.88-$2,399.88/yr; pay-as-you-go credits $0.05 each; API $199/mo plus usage |
| Pricing model | Paid | Paid |
| Free trial | — | — |
| Users | 1 on Basic | Unlimited |
| Integrations | Google Search Console and API (Pro and up), Google Ads, ChatGPT | Google Business Profile |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Plans not stated | None listed |
| Live chat | Plans not stated | Plans not stated |
| Support hours | Live chat: Monday-Friday 6am-5pm (time zone not stated) | Live chat: 8 am - 3pm eastern time (business hours) |
| Incidents posted | We found no public status page for SpyFu. | We found no public status page for Local Falcon. |
| Capterra score | 4.4 / 5 from 145 reviews | 5.0 / 5 from 10 reviews (few reviews) |
| Trustpilot score | 3.4 / 5 from 152 reviews | 4.7 / 5 from 72 reviews |
| Fit: Retail shop | 55 | 75 |
| Fit: Restaurant or café | 45 | 82 |
| Fit: Service business | 70 | 80 |
| Fit: Agency or studio | 85 | 85 |
| Fit: Trades or contractor | 55 | 85 |
| Fit: Online store | 82 | 20 |
| Why people pick it |
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| Where it falls short |
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| Visit SpyFu | Visit Local Falcon |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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