Moz Pro vs Whitespark

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Moz ProMoz	WhitesparkWhitespark
In one line	Keyword research, rank tracking, and site audits at a lower entry price	Local rank tracking and citation finding, priced per tool
Starting price	From $39.17/mo + $49/extra person	From $14/mo
Six-person team	$39.17/mo	$14/mo
Plans	Billed yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any plan	Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately
Pricing model	Paid	Free tier
Free trial	—	14 days
Users	1 on Starter and Standard; extra seats $49/mo	Not listed
Integrations	Google Search Console, Google Analytics	Google and Bing local results, Google Business Profile, CSV and PDF reports
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	Plans not stated
Live chat	Not looked up yet	None listed
Support hours	Not published	Not published
Incidents posted	We found no public status page for Moz.	We found no public status page for Whitespark.
Capterra score	4.5 / 5 from 350 reviews	See reviews on Capterra
Trustpilot score	2.4 / 5 from 243 reviews	3.8 / 5 from 4 reviews (few reviews)
Fit: Retail shop	55	82
Fit: Restaurant or café	50	82
Fit: Service business	72	85
Fit: Agency or studio	85	75
Fit: Trades or contractor	60	88
Fit: Online store	75	15
Why people pick it	Cheaper start than Semrush or Ahrefs Easy to learn	Cheap local rank tracking Unlimited domains and locations on every Rank Tracker plan
Where it falls short	Smaller keyword and link data Quotas are tight on lower plans	Each tool is a separate subscription No keyword research or backlink tools
	Visit Moz Pro ↗	Visit Whitespark ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices