Ahrefs vs Moz Pro

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	AhrefsAhrefs	Moz ProMoz
In one line	Backlink and keyword data preferred by SEO specialists	Keyword research, rank tracking, and site audits at a lower entry price
Starting price	Free	From $39.17/mo + $49/extra person
Six-person team	$0/mo	$39.17/mo
Plans	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual	Billed yearly: Starter $470/yr ($39.17/mo, 1 site); Standard $79/mo (3 sites, 1 user); Medium $143 (10 sites, 2 users); Large $239 (25 sites, 3 users); monthly $49/$99/$179/$299; extra user seats $49/mo each on any plan
Pricing model	Free tier	Paid
Free trial	—	—
Users	1 on Lite	1 on Starter and Standard; extra seats $49/mo
Integrations	Google Search Console, Analytics, WordPress	Google Search Console, Google Analytics
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	Plans not stated	Not looked up yet
Support hours	Not published	Not published
Incidents posted	We found no public status page for Ahrefs.	We found no public status page for Moz.
Capterra score	4.7 / 5 from 585 reviews	4.5 / 5 from 350 reviews
Trustpilot score	2.2 / 5 from 322 reviews	2.4 / 5 from 243 reviews
Fit: Retail shop	40	55
Fit: Restaurant or café	30	50
Fit: Service business	55	72
Fit: Agency or studio	92	85
Fit: Trades or contractor	40	60
Fit: Online store	80	75
Why people pick it	Free tier for your own site Best backlink data	Cheaper start than Semrush or Ahrefs Easy to learn
Where it falls short	Paid plans priced for pros Credit limits on Lite	Smaller keyword and link data Quotas are tight on lower plans
	Visit Ahrefs ↗	Visit Moz Pro ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices