BrightLocal vs Local Falcon

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BrightLocalBrightLocal	Local FalconLocal Falcon
In one line	Local rank tracking, citations, and reviews for storefronts	See where you rank on Google Maps, block by block
Starting price	From $31/mo	From $24.99/mo
Six-person team	$31/mo	$24.99/mo
Plans	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more	Credit plans $24.99-$199.99/mo (7,500-63,000 credits) or $299.88-$2,399.88/yr; pay-as-you-go credits $0.05 each; API $199/mo plus usage
Pricing model	Free trial	Paid
Free trial	14 days	—
Users	Unlimited	Unlimited
Integrations	Google Business Profile, Facebook, Yelp	Google Business Profile
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Plans not stated
Support hours	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT	Live chat: 8 am - 3pm eastern time (business hours)
Incidents posted	BrightLocal has a public status page. Status page	We found no public status page for Local Falcon.
Capterra score	4.8 / 5 from 283 reviews	5.0 / 5 from 10 reviews (few reviews)
Trustpilot score	4.0 / 5 from 770 reviews	4.7 / 5 from 72 reviews
Fit: Retail shop	85	75
Fit: Restaurant or café	85	82
Fit: Service business	85	80
Fit: Agency or studio	70	85
Fit: Trades or contractor	85	85
Fit: Online store	20	20
Why people pick it	Built for local Affordable	Clear map-ranking grids Pay-as-you-go option
Where it falls short	Not for e-commerce SEO Citation building costs extra	Credits run out on big grids Rankings only, no fixes
	Visit BrightLocal ↗	Visit Local Falcon ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices