BrightLocal vs SE Ranking

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BrightLocalBrightLocal	SE RankingSE Ranking
In one line	Local rank tracking, citations, and reviews for storefronts	Rank tracking, audits, and competitor research for less than Semrush
Starting price	From $31/mo	From $103.20/mo
Six-person team	$31/mo	$103/mo
Plans	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more	Core $103.20/mo (2k keywords, 10 projects, 1 seat); Growth $223.20/mo (5k keywords, 30 projects, 3 seats), billed yearly (monthly $129/$279)
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	Unlimited	1 on Core; 3 on Growth
Integrations	Google Business Profile, Facebook, Yelp	Google Search Console, Google Analytics, Looker Studio
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Every plan
Support hours	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT	Email: Monday through Friday, 9 AM till 12 PM GMT
Incidents posted	BrightLocal has a public status page. Status page	SE Ranking has a public status page. Status page
Capterra score	4.8 / 5 from 283 reviews	4.7 / 5 from 298 reviews
Trustpilot score	4.0 / 5 from 770 reviews	4.1 / 5 from 715 reviews
Fit: Retail shop	85	45
Fit: Restaurant or café	85	40
Fit: Service business	85	65
Fit: Agency or studio	70	88
Fit: Trades or contractor	85	45
Fit: Online store	20	72
Why people pick it	Built for local Affordable	Cheaper than Semrush and Ahrefs Daily rank tracking
Where it falls short	Not for e-commerce SEO Citation building costs extra	Smaller link database Overkill for one local site
	Visit BrightLocal ↗	Visit SE Ranking ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices