Semrush vs SE Ranking
Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
SE Ranking costs less for a six-person team.- SE Ranking fits restaurant or café, service business.
Semrush: Everything in one tool.
| Compare | SemrushSemrush | SE RankingSE Ranking |
|---|---|---|
| In one line | The full SEO toolkit: keywords, audits, competitors | Rank tracking, audits, and competitor research for less than Semrush |
| Starting price | From $117.33/mo + $45/extra person | From $103.20/mo |
| Six-person team | $117/mo | $103/mo |
| Plans | SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced | Core $103.20/mo (2k keywords, 10 projects, 1 seat); Growth $223.20/mo (5k keywords, 30 projects, 3 seats), billed yearly (monthly $129/$279) |
| Pricing model | Free trial | Free trial |
| Free trial | 7 days | 14 days |
| Users | 1; extra users from $45/mo | 1 on Core; 3 on Growth |
| Integrations | Google Search Console, Analytics, WordPress | Google Search Console, Google Analytics, Looker Studio |
| Team size | 2–10 people · 11–50 people · 51–200 people | 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | None listed | Every plan |
| Support hours | Not published | Email: Monday through Friday, 9 AM till 12 PM GMT |
| Incidents posted | We found no public status page for Semrush. | SE Ranking has a public status page. Status page |
| Capterra score | 4.6 / 5 from 2,329 reviews | 4.7 / 5 from 298 reviews |
| Trustpilot score | 1.6 / 5 from 1,422 reviews | 4.1 / 5 from 715 reviews |
| Fit: Retail shop | 40 | 45 |
| Fit: Restaurant or café | 30 | 40 |
| Fit: Service business | 55 | 65 |
| Fit: Agency or studio | 95 | 88 |
| Fit: Trades or contractor | 40 | 45 |
| Fit: Online store | 80 | 72 |
| Why people pick it |
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| Where it falls short |
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| Visit Semrush | Visit SE Ranking |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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