SE Ranking vs Whitespark

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Whitespark costs less for a six-person team.
  • Whitespark fits retail shop, restaurant or café, service business, trades or contractor.
  • SE Ranking fits agency or studio, online store.
CompareSE RankingSE RankingWhitesparkWhitespark
In one lineRank tracking, audits, and competitor research for less than SemrushLocal rank tracking and citation finding, priced per tool
Starting priceFrom $103.20/moFrom $14/mo
Six-person team$103/mo$14/mo
PlansCore $103.20/mo (2k keywords, 10 projects, 1 seat); Growth $223.20/mo (5k keywords, 30 projects, 3 seats), billed yearly (monthly $129/$279)Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately
Pricing modelFree trialFree tier
Free trial14 days14 days
Users1 on Core; 3 on GrowthNot listed
IntegrationsGoogle Search Console, Google Analytics, Looker StudioGoogle and Bing local results, Google Business Profile, CSV and PDF reports
Team size2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatEvery planNone listed
Support hoursEmail: Monday through Friday, 9 AM till 12 PM GMTNot published
Incidents postedSE Ranking has a public status page. Status pageWe found no public status page for Whitespark.
Capterra score4.7 / 5 from 298 reviewsSee reviews on Capterra
Trustpilot score4.1 / 5 from 715 reviews3.8 / 5 from 4 reviews (few reviews)
Fit: Retail shop4582
Fit: Restaurant or café4082
Fit: Service business6585
Fit: Agency or studio8875
Fit: Trades or contractor4588
Fit: Online store7215
Why people pick it
  • Cheaper than Semrush and Ahrefs
  • Daily rank tracking
  • Cheap local rank tracking
  • Unlimited domains and locations on every Rank Tracker plan
Where it falls short
  • Smaller link database
  • Overkill for one local site
  • Each tool is a separate subscription
  • No keyword research or backlink tools
Visit SE Ranking Visit Whitespark

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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