SE Ranking vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • SpyFu costs less for a six-person team.
  • SpyFu fits retail shop, trades or contractor, online store.
  • SE Ranking: Cheaper than Semrush and Ahrefs.
CompareSE RankingSE RankingSpyFuSpyFu
In one lineRank tracking, audits, and competitor research for less than SemrushSee which keywords and Google Ads your competitors pay for
Starting priceFrom $103.20/moFrom $29/mo
Six-person team$103/mo$29/mo
PlansCore $103.20/mo (2k keywords, 10 projects, 1 seat); Growth $223.20/mo (5k keywords, 30 projects, 3 seats), billed yearly (monthly $129/$279)Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing modelFree trialPaid
Free trial14 days—
Users1 on Core; 3 on Growth1 on Basic
IntegrationsGoogle Search Console, Google Analytics, Looker StudioGoogle Search Console and API (Pro and up), Google Ads, ChatGPT
Team size2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatEvery planPlans not stated
Support hoursEmail: Monday through Friday, 9 AM till 12 PM GMTLive chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents postedSE Ranking has a public status page. Status pageWe found no public status page for SpyFu.
Capterra score4.7 / 5 from 298 reviews4.4 / 5 from 145 reviews
Trustpilot score4.1 / 5 from 715 reviews3.4 / 5 from 152 reviews
Fit: Retail shop4555
Fit: Restaurant or café4045
Fit: Service business6570
Fit: Agency or studio8885
Fit: Trades or contractor4555
Fit: Online store7282
Why people pick it
  • Cheaper than Semrush and Ahrefs
  • Daily rank tracking
  • Years of competitor Google Ads and keyword history
  • 30-day money-back guarantee
Where it falls short
  • Smaller link database
  • Overkill for one local site
  • Basic caps results and exports at 10,000 rows
  • No Search Console, API, or white label on Basic
Visit SE Ranking Visit SpyFu

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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