Ahrefs vs SE Ranking

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	AhrefsAhrefs	SE RankingSE Ranking
In one line	Backlink and keyword data preferred by SEO specialists	Rank tracking, audits, and competitor research for less than Semrush
Starting price	Free	From $103.20/mo
Six-person team	$0/mo	$103/mo
Plans	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual	Core $103.20/mo (2k keywords, 10 projects, 1 seat); Growth $223.20/mo (5k keywords, 30 projects, 3 seats), billed yearly (monthly $129/$279)
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	1 on Lite	1 on Core; 3 on Growth
Integrations	Google Search Console, Analytics, WordPress	Google Search Console, Google Analytics, Looker Studio
Team size	2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Every plan
Support hours	Not published	Email: Monday through Friday, 9 AM till 12 PM GMT
Incidents posted	We found no public status page for Ahrefs.	SE Ranking has a public status page. Status page
Capterra score	4.7 / 5 from 585 reviews	4.7 / 5 from 298 reviews
Trustpilot score	2.2 / 5 from 322 reviews	4.1 / 5 from 715 reviews
Fit: Retail shop	40	45
Fit: Restaurant or café	30	40
Fit: Service business	55	65
Fit: Agency or studio	92	88
Fit: Trades or contractor	40	45
Fit: Online store	80	72
Why people pick it	Free tier for your own site Best backlink data	Cheaper than Semrush and Ahrefs Daily rank tracking
Where it falls short	Paid plans priced for pros Credit limits on Lite	Smaller link database Overkill for one local site
	Visit Ahrefs ↗	Visit SE Ranking ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices