Email marketing software for service businesses
Service businesses use email to stay in touch with past clients and send reminders, so a clean editor and simple automations matter more than store reports. MailerLite has a free plan and costs less than Mailchimp. The free plan is small, with 2 users; Constant Contact starts at $12/mo with live phone support.
Top picks for service businesses
All 14 email marketing tools, ranked for service businesses
| Tool | Fit for service business | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 MailerLiteMailerLiteFit 82 | 82 | $0 | Free tier | 2 on free | HubSpot CRM, Shopify +4 | View |
 Constant ContactConstant ContactFit 82 | 82 | $10.20 | Free trial | Not listed | HubSpot CRM, Shopify +3 | View |
 ActiveCampaignActiveCampaignFit 82 | 82 | $15 | Free trial | 1 on Starter and Plus; 3 on Pro | HubSpot CRM, Pipedrive +51,059+ listed | View |
 SimpleTextingSimpleTextingFit 80 | 80 | $33.20 + $20/extra person | Free trial | 3 included; extra users $20/mo | None in our catalog | View |
 EmailOctopusEmailOctopusFit 78 | 78 | Free for 1 user | Free tier | 1 on free; unlimited on Pro | None in our catalog | View |
 SenderSenderFit 75 | 75 | $0 | Free tier | Unlimited | Shopify, WooCommerce | View |
 Campaign MonitorMarigoldFit 75 | 75 | $11.70 | Free trial | Unlimited | HubSpot CRM, Shopify | View |
 MailchimpIntuitFit 75 | 75 | $13 | Free tier | 1 on free | HubSpot CRM, Pipedrive +15 | View |
 GetResponseGetResponseFit 75 | 75 | $15.58 | Free tier | 3 on Starter; 5 on Marketer and Creator | Shopify, WooCommerce +2191+ listed | View |
 KitKitFit 68 | 68 | $32.50 | Free tier | Not listed | Shopify, WooCommerce +2 | View |
 FreshmarketerFreshworksFit 65 | 65 | $0 | Free tier | Unlimited | Shopify, WooCommerce | View |
 Hello BarHello BarFit 60 | 60 | $0 | Free tier | Unlimited | HubSpot CRM, Shopify +1 | View |
 KlaviyoKlaviyoFit 40 | 40 | $20 | Free tier | Unlimited | Shopify, Freshsales +8350+ listed | View |
 OmnisendOmnisendFit 25 | 25 | $0 | Free tier | Not listed | HubSpot CRM, Shopify +5310+ listed | View |
Email marketing for service businesses: questions
Which ones have a free plan?
Of the 9 that fit service businesses best, MailerLite, EmailOctopus, Sender, Mailchimp and GetResponse have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for service businesses, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.