Website builder software for service businesses
A service business site needs to explain what you do, look credible and take bookings without a developer. Squarespace starts at $19/mo with hosting, domains and booking built in, and its templates look good untouched. Plugins are limited and cheaper plans charge a transaction fee; WordPress.com starts at $4/mo and is stronger for blogs and SEO.
Top picks for service businesses
All 12 website builder tools, ranked for service businesses
| Tool | Fit for service business | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 SquarespaceSquarespaceFit 90 | 90 | $19 | Free trial | Unlimited contributors | Acuity, Mailchimp, Google Workspace, limited | View |
 WordPress.comAutomatticFit 85 | 85 | $4 | Free tier | Unlimited | 60,000+ plugins on Business and up | View |
| 85 | $17 | Free tier | Unlimited collaborators | Wix App Market, 500+ | View | |
 StrikinglyStrikinglyFit 72 | 72 | $0 | Free tier | Not listed | PayPal, Stripe, Square, Google Analytics, Mailchimp, Instagram | View |
 Hostinger Website BuilderHostingerFit 72 | 72 | $2.49 | Paid | 1 | Google Analytics, Meta Pixel, WhatsApp | View |
 GoDaddy Website BuilderGoDaddyFit 70 | 70 | $0 | Free tier | 1 | GoDaddy domains, email, payments | View |
 CarrdCarrdFit 70 | 70 | $1.58 | Paid | 1 | Stripe, PayPal, Mailchimp, Google Analytics | View |
 WebflowWebflowFit 70 | 70 | $15 | Free tier | 1 seat on site plans | Zapier, HubSpot, Memberstack, Make | View |
 InstapageInstapageFit 70 | 70 | $79 | Free trial | Workspace-based | Google Ads, Meta, HubSpot, Mailchimp, Zapier, WordPress | View |
 FramerFramerFit 65 | 65 | $10 | Free tier | Up to 3 editors on free | Google Analytics, HubSpot, Calendly, Zapier | View |
 LeadpagesLeadpagesFit 65 | 65 | $23 | Free trial | 1 seat; 3 on Optimize | HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Stripe, Zapier | View |
| 45 | $19 | Free trial | 1 on Basic; 3 on Team | Zapier, REST API, Stripe, PayPal, Square, Avalara, Google and Outlook calendars | View |
Website builder for service businesses: questions
Which ones have a free plan?
Of the 9 that fit service businesses best, WordPress.com, Wix, Strikingly, GoDaddy Website Builder and Webflow have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for service businesses, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.