Reviews & reputation software for service businesses

Service businesses win local customers on reviews, so you need a listing people find and a way to reply. Google Business Profile is free and sits where customers already look. Verification can be slow and replying by hand does not scale; Podium texts customers for reviews from $399/mo, with phone seats and fees extra.

Top picks for service businesses

  1. 1. Google Business ProfileThe free listing that drives most local search trafficFreeFit 92
  2. 2. PodiumText customers for reviews, payments, and follow-upsFrom $399/moFit 90
  3. 3. NiceJobAutomated review requests at a small-business priceFrom $75/moFit 85

All 12 reviews & reputation tools, ranked for service businesses

ToolStarts at
Google Business ProfileGoogleFit 92$0
PodiumPodiumFit 90$399
NiceJobNiceJobFit 85$75
GatherUpTrajectFit 85$99
BirdeyeBirdeyeFit 85Price by quote
SurveySparrowSurveySparrowFit 80$19
TrustpilotTrustpilotFit 65$0
SurvicateSurvicateFit 55$56
Yotpo ReviewsYotpoFit 15$0
Fera ReviewsFeraFit 15$7
Judge.meJudge.meFit 10$0
StampedStamped.ioFit 10$23

Reviews & reputation for service businesses: questions

Which ones have a free plan?

Of the 6 that fit service businesses best, Google Business Profile and SurveySparrow have a free plan. Check the limits on each tool page; most cap users, volume or features.

How are these ranked?

Each tool has a fit score from 0 to 100 for service businesses, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.

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